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CERAMIDE PRIME WHIPPED CREAM LAUNCH
BRIGHTEN + FIRM 15% VITAMIN C SERUM LAUNCH
EVERGREEN MOISTURIZER, BRAND ASSETS
As Skinfix’s performance creative partners, we bridged the gap between clinical efficacy and audience resonance. By blending brand-level aesthetics with UGC-forward visuals, we helped launch two new products while scaling evergreen campaigns. Our work cemented Skinfix as "The Fix," the clinical leader for every skin concern, from acute issues to daily maintenance.
ROLES: Creative Lead
AGENCY: Tinuiti
Evergreen Assets
A/B product lineup video test comparing hi-fi brand visuals against lo-fi UGC.
A/B static credibility test aligning real customer sentiment with dermatologist validation.
We found that UGC combined with iMessage elements peaked curiosity of viewers and resulted in higher clicks and longer watch times.
Ceramide Prime Whipped Cream Launch
Social launch video leading with hi-fi content, mixed with UGC assets.
UGC-led content using platform-native text and conversational language over strict brand guidelines.
Format test directly comparing static versus video assets in a lo-fi UGC visuals combined with brand fonts.
A/B static test to find which product claims resonated most with consumers at launch.
Brighten + Firm 15%Vitamin C Serum Launch
The overarching, high-fidelity social launch video.
UGC-led video showcasing the breadth of testing to build immediate credibility for the new product.
Copywriter: Izzy Koch
Senior Graphic Designer: Cristina DeBano
Senior Motion Graphic Designer: Donovan Mansinon-Salazar, Kadyn Wishcop