Frⅇn⋐h’s ℳ⋓stSwit⋐ℎ

BRAND ACTIVATION

How do you get people to make the healthier switch to mustard as their go-to sandwich condiment of choice, instead of mayonnaise?

By teaming up with an award-winning chef and giving it to the them for the small price of pledging a jar of mayonnaise.

We teamed up with Top Chef Judge, Tom Colicchio, to create a limited edition gourmet sandwich that highlights the top sandwich condiment, mustard. Through a pop-up activation in NYC, people could get the MustSwitch by trading in their jar of mayonnaise or pledging to make mustard their go-to condiment of choice as payment.

For those not in NYC, they could take the pledge online and get the MustSwitch shipped to them for free through Craft NYC, Tom Colicchio’s flagship restaurant.

AGENCY: Fitzco

ROLES: Art Director, Pop-Up Designer

Featured in: Travel + Leisure, People, Mashed, GMA, FoodSided, InsideHook

Sold Out in 6 Hours

47 Million Social Impressions

312 Million Earned Media Impressions

Sold 675,000 More French’s Bottles in the Same Time Frame vs. 2019

2022 Atlanta ADDYs - 1 Gold, 2 Silver, 2 Bronze: Art Direction - Campaign | Gold, Announcement - Single Unit | Silver, Single Event | Silver, Campaign | Bronze

Webby Awards 2022 - Advertising, Media & PR
Food & Beverage | Honoree, Advertising, Media & PR
Products & Services | Nominee

14th Annual Shorty Awards - Food & Beverage | Bronze; Multi-Platform Campaign | Finalist; Fitness, Health, & Wellness | Finalist