Frⅇn⋐h’s ℳ⋓stard I⋐ⅇ ℂrea⋔
BRAND ACTIVATION + SOCIAL CAMPAIGN
I scream, you scream, wait… mustard ice cream?
In the summer of 2019, we took French’s mustard from the grill and made it chill. To celebrate National Mustard Day, French’s Mustard Ice Cream was born. It was given out to the lucky citizens of NYC and LA via a special branded ice cream truck.
I created and executed the social campaign to launch this activation.
ROLES: Art Director, Motion Designer
AGENCY: Fitzco
Social Features: USA Today, Elite Daily, ABC World News Now, Food & Wine, BuzzFeed, USA Today Money, CNET, Fast Company,CBS Los Angeles, Star Tribune, Trib Live
497 Million Social Impressions
D&AD: Brand Activation | Wood Pencil
One Show: Stunts & Activations | Merit
2020 Atlanta ADDYs - 4 Gold, 8 Silver: Social Media Campaign | Silver, Logo Design | Silver
Shorty Awards: Best Consumer Brand | Winner, Food & Beverage | Silver
Teasers
Launch Content
Ice Cream Truck
The location of the ice cream truck was announced in real-time using Tweets and Instagram Stories throughout each day of the activation.
Oscar Meyer Twitter Beef
Oscar Meyer announced their Ice Dog Sandwich right when the press started picking up Mustard Ice Cream… hmm interesting. 🤔
Copywriter: Aaron Hirsch
Designers: Hannah West, Gwynn Prewitt
Creative Directors: Sherman Winfield, James Beikmohamadi, Hannah Oates Williams, Will Benham