Frⅇn⋐h’s ℳ⋓stard Bⅇⅇr

BRAND ACTIVATION + SOCIAL CAMPAIGN

They said we couldn’t, we said hold our Mustard Beer.

How do you top Mustard Ice Cream? With a mustard tap, of course. To celebrate National Mustard Day, French’s released Mustard Beer to make a toast to their Classic Yellow Mustard taste. 🍻

I created and executed the social campaign to launch this activation.

ROLES: Art Director, Social Campaign Lead, Motion Designer

AGENCY: Fitzco

23 Million Social Impressions

Sold Out Online in 22 Minutes

Drove +6.4% Growth in Sales YOY

2021 Shorty Awards - Best in Art Direction, Best in Food and Beverage
2021 Atlanta ADDYs - 2 Judges Choice, 2 Gold, 7 Silver, 1 Bronze: Guerrilla Marketing | Judges Choice, Guerrilla Marketing | Gold, Integrated Advertising Campaign - Regional / National | Silver, Art Direction Campaign | Silver