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CABERNET CASK RESERVE LAUNCH

BRAND WORLD CREATION + SOCIAL RELAUNCH

WEBSITE REDESIGN

After some time away from social media, we used the launch of their I.W. Harper Cabernet Cask Reserve as an opportunity to reinvigorate and refine the brand. We created a digital ecosystem, branding, and a website that stayed true to the brand’s heritage while shaping the aesthetic for today’s whiskey drinkers and tomorrow’s.

We developed a new brand platform: exquisite harmony – a world where seeming contradictions work perfectly with one another to open up a new world of discovery.

ROLES: Art Director, Creative Lead, Designer

AGENCY: The Charles Group

Brand Re-Launch

Cabernet Cask Reserve Launch Content

Cocktail Recipes

I.W. Boulevardier

Raspberry Harmony

Peach Julep

Ginger Spritz

Serrano Sour

Website Redesign

Designer: Hanul Song

Motion Designer: Nick Dhimitri

Senior Designer (Website): Andrew Hutchings

Social Media Manager: Katie MacMillan

Senior Producer: Rachel Rosenthal

Chief Creative Officer: Samantha Edwards