FryFr∈a₭ ₸w∈∈ts
#FryDay REAL-TIME CONTENT SERIES
To own #FryDay and boost engagement, we challenged Twitter users to describe the taste of Checkers fries in the freakiest way possible. We monitored people’s responses and turned their wildest fry dreams into a weird reality in real-time.
(This was in 2020 so no AI was used - just good ole Photoshop. Proof Below)
ROLES: Art Director, Designer
AGENCY: Fitzco
322K Total Impressions
98% Positive (Net Sentiment)
Prompt
Tweets
Closing
The Making Of
Once a Tweet was submitted, I gave myself 30 minutes or less to bring the Tweet to life (using only copyright free/royalty free images and NO AI).
Copywriter: Cristian San Emeterio
ECD: Ryan Boblett