Erick Holmquist

ART DIRECTOR BY TRADE

CREATIVE LEAD

“MISMANAGED POP STAR” BY HAPPENSTANCE*

The Housefries of Checkers & Rally's

The Housefries of Checkers & Rally's

The most dramatic episodic series about fries.

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I.W. Harper Whiskey

I.W. Harper Whiskey

A classic whiskey brand made modern.

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French's Mustard

French's Mustard

Turning mustard into weird things you wouldn't expect.

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Zales Jewelers

Zales Jewelers

Creating the Zales Style Studio - an online hub for jewelry trends and ideas.

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Russell Athletic

Russell Athletic

A photoshoot to turn the classic sportswear brand into a modern streetwear double threat.

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Tatcha

Tatcha

Hi-fi pre-roll and social assets to launch their Vitamin C Brightening Line.

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Underdog Sports

Checkers & Rally's #FryDay

Entertaining, weird, funny, interactive, and timely fry content released weekly for a year.

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Checkers Rally's TV

Checkers & Rally's TV

Bold TV spots for the cravable Chicken Bites & Fries Box.

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Checkers Rally's FryDay

Underdog Sports

A fast-paced animated OTT spot for basketball season.

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Synovus Bank

Synovus Bank TV

A high-energy, sports-driven TV spot where big wins start with small taps using the Synovus Bank App.

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All Work

Broadcast & OTT Spots

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Underdog Fantasy

Underdog Sports

A fast-paced animated OTT spot for basketball season.

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Checkers Rallys TV

Checkers & Rally's TV

Bold TV spots for the cravable Chicken Bites & Fries Box.

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Hone Health

Hone Health

A men's brand anthem OTT spot communicates how Hone Health helps men live their best life at any age.

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Milan Laser Hair Removal OTT Spots

Milan Laser Hair Removal

Hi-fi and lo-fi OTT spots for winter time.

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Synovus Bank TV

Synovus Bank TV

A high-energy, sports-driven TV spot where big wins start with small taps using the Synovus Bank App.

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Brand Campaigns & Activations

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C1

Campaign Proj 1

Deep dive into branding, visual direction, and digital execution.

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C2

Campaign Proj 2

Deep dive into branding, visual direction, and digital execution.

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C3

Campaign Proj 3

Deep dive into branding, visual direction, and digital execution.

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C4

Campaign Proj 4

Deep dive into branding, visual direction, and digital execution.

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C5

Campaign Proj 5

Deep dive into branding, visual direction, and digital execution.

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Lifestyle & Retail

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L1

Retail Proj 1

Deep dive into branding, visual direction, and digital execution.

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L2

Retail Proj 2

Deep dive into branding, visual direction, and digital execution.

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L3

Retail Proj 3

Deep dive into branding, visual direction, and digital execution.

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L4

Retail Proj 4

Deep dive into branding, visual direction, and digital execution.

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L5

Retail Proj 5

Deep dive into branding, visual direction, and digital execution.

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Social & Digital Campaigns

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D1

Digital Proj 1

Deep dive into branding, visual direction, and digital execution.

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D2

Digital Proj 2

Deep dive into branding, visual direction, and digital execution.

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D3

Digital Proj 3

Deep dive into branding, visual direction, and digital execution.

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D4

Digital Proj 4

Deep dive into branding, visual direction, and digital execution.

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D5

Digital Proj 5

Deep dive into branding, visual direction, and digital execution.

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D6

Digital Proj 6

Deep dive into branding, visual direction, and digital execution.

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D7

Digital Proj 7

Deep dive into branding, visual direction, and digital execution.

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D8

Digital Proj 8

Deep dive into branding, visual direction, and digital execution.

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D9

Digital Proj 9

Deep dive into branding, visual direction, and digital execution.

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Commerce

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Co1

Commerce Proj 1

Deep dive into branding, visual direction, and digital execution.

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Co2

Commerce Proj 2

Deep dive into branding, visual direction, and digital execution.

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Co3

Commerce Proj 3

Deep dive into branding, visual direction, and digital execution.

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* Unfortunately, I don’t sing. It's a metaphor. Check out the about page for an explanation.

of the moment trends + pop culture merch